Sep 25, 2020 - SBJ UNPACKS (Podcast): LiveLike's Miheer Walavalkar On Social Viewing
LIVELIKE FOUNDER BULLISH ON CO-VIEWING’S STAYING POWER
- OTT sports tech company LiveLike co-Founder & CEO Miheer Walavalkar called the combination of live-sports streaming with an immersive social experience a “big transformation over the past two years, especially accelerated due to COVID.”
- LiveLike during this time has worked with Sky Sports, FloSports, WMT and Georgia Tech, as well as the NBA. Walavalkar, a 2018 SBJ “Forty Under 40” honoree, indicated the sudden pause in programming brought on by the initial pandemic shutdown provided sports and media properties a “chance to focus on innovation and focus on product experience.” He told SBJ’s Andrew Levin, “Everything that’s coming in the next 12 months is effected by these six months. That’s the easiest way to put it. Our product road map is now far more evolved.”
- Walavalkar addressed the significance of such technology for advertisers. “Now, advertising can be completely interactive,” he said. “You can have in-app notifications that are driven through advertising. You can have brand takeovers. This is an advertiser’s dream.”
- Walavalkar also stressed social viewing’s staying power post-pandemic. He said, “As technology advances, delivery mechanisms get better, video quality gets better, hardware gets better and watch parties become more of a habit than a fad, I think those kinds of functionalities are definitely here to stay.”
For more insights from Walavalkar on social sports watching, check out today’s episode of “SBJ Unpacks: The Road Ahead” podcast
Sep 10, 2020 - REIMAGINE FOOTBALL: LiveLike named innovative idea for football during the coronavirus period
Sep 4, 2020 - FIERCE VIDEO: LiveLike and WMT team up to build interactive features for college sports
With sports’ anticipated return to some university campuses this fall, streaming technology provider LiveLike is partnering with ad agency WMT Media to engage college sports fans.
The partnership will launch with Georgia Tech athletics using a custom-built mobile application by WMT Media and integrated with LiveLike’s technology. Starting Sept. 10, students, fans, alumni and recruits will have access to interactive features that sync to live events from their mobile device.
Sep 4, 2020 - SPORTTECHIE: Georgia Tech Partners With LiveLike and WMT Digital
LiveLike and WMT Digital are pioneering a new partnership with Georgia Tech to enhance the university’s athletic program with interactive features for fans. Georgia Tech’s athletics platform and app will sync to live sporting events for a seamless viewing experience.
Sep 3, 2020 - SPORTS BUSINESS DAILY: LiveLike, WMT Partner On Fan Engagement In College Space
WMT and LiveLike today are announcing a partnership intended to bring heightened fan engagement efforts to prominent college athletic programs. The debut with Georgia Tech athletics, using the Yellow Jackets’ custom-built digital athletics platform and app, will enable students, fans, alumni and …
Aug 17, 2020 - SPORTS PRO: NBA and Turner tap LiveLike for virtual playoff ‘watch parties’
The National Basketball Association (NBA) and US broadcast partner Turner Sports have teamed up with social streaming platform LiveLike to create live group viewing experiences during the 2019/20 playoffs.
Aug 14, 2020 - SPORTICO: NBA and Turner to Provide Live Chat Groups During Playoffs
LiveLike has powered similar experiences during SkySports’ English Premier League telecasts and has an ongoing deal with FloSports, a multi-sport streaming network.
NBA fans will be able to access the functionality for games airing on TNT and NBATV and can invite others by sharing a unique link. The Twitch-like chat experience will be available on mobile devices and computers, with messages tied to users’ in-game time stamps in an effort to prevent the spoilers that can result from viewers watching games with differing amounts of delay.
“Bringing an interactive fan experience to the NBA Playoffs with Turner Sports is a key milestone for our company,” LiveLike CEO Miheer Walavalkar said. “One of our first investors was the late David Stern, and making sports viewing a more social experience was something we talked about often.”
July 15, 2020 - SPORTICO: FloSports testing social watch feature that can generate in-venue crowd noiseJ
You could say Tex Schramm saw this coming. Back in 1980, the NFL Hall of Famer, who had a hand in everything from the NFL-AFL merger to the popularity of the Cowboys cheerleaders to the use of instant replay in officiating, told Skip Bayless (of all people) that one day the league would play its games on a “made-for-TV soundstage” without fans.
LiveLike CEO Miheer Walavalkar has guided his company through a similar transition. For him, the “oh dear God” period lasted closer to two weeks. A year ago, the company prioritized its Watch Party toolset, which allows fans to videochat with each other while watching a game in the same app, recreating a bit of the social aspect of attendance from anywhere. But then a dearth of games threatened to halt Walavalkar’s momentum entirely. “No one knew where things were going,” he said.
Once Sky Sports debuted its Watch Party implementation with the return of the English Premier League, however, the ball started rolling again, this time faster than ever. Walavalkar estimated his number of potential partnerships has jumped six-fold. A recent deal with FloSports will now also see LiveLike’s tech used to experiment with athlete interactions and fan-generated noise.
“Everything that we’ve been proponents of for the past few years is coming to fruition as everyone is taking it seriously,” he said. “They see it as more of a necessity now than a nice-to-have. They’ve been forced to get outside their comfort zone and start looking from a product-development standpoint. And the pause in programming meant there was more time to spend on it. It’s not that they didn’t believe in it. It’s that they hadn’t had the time.” Along those lines, executives don’t have to worry about cannibalizing ticket sales either.
June 12, 2020 - SPORTS PRO: FloSports testing social watch feature that can generate in-venue crowd noise
US-based streaming service FloSports is trialling a new social streaming feature via its mobile app that will generate fan noise to be used in-stadia based on users’ real-time interactions.
Users can use the new ‘Watch Party’ feature to view hand-picked live events together on the over-the-top (OTT) platform while in separate locations. It also has a live chat feature and other engagement tools, such as polls.
The digital cheer audio element is designed to produce crowd noise based on live reactions within the platform or, where deployed, in stadia.
Watch Party will also allow users to interact with athletes and earn redeemable rewards points that can be used within the FloSports platform.
Created in collaboration with LiveLike, a digital solutions company, Watch Party is currently being tested on iOS and Android platforms with content from across FloSports’ portfolio.
March 6, 2020 - WALL STREET JOURNAL: Traditional Sports Look to Gamers to Reshape Viewers' Experience
Videogame enthusiasts are using technologies such as live-streaming and virtual reality. They’re watching esports competitions while text-chatting with each other and commentators on the same screen, and strapping on VR goggles to socialize in virtual spaces with far-flung friends.
Now, traditional sports leagues are paying attention. Executives at tech companies say they are testing a range of gamer-inspired features for sports broadcasts. Some, such as live polls about what viewers think will happen in matches and the ability to toggle across camera angles, could roll out widely over the next several years. Others, like access to front-row stadium seats in VR, are poised to take longer because they depend on factors including faster internet speeds, cheaper hardware and deal-making among teams, leagues and media outlets.
Sep 11, 2019 - SPORT BUSINESS: Deltatre partners with LiveLike, makes OTT-focused commercial hire
Sports media and technology firm Deltatre has teamed up with US virtual reality company LiveLike to produce a joint solution for sports and entertainment clients, while it has also appointed Adam Nightingale as senior vice-president of commercial.
The solution will focus on social engagement and gamification around live content. Deltatre’s DIVA player and LiveLike’s community-focused feature-set will be used to create the solution.
JULY 6, 2017
June 29, 2017